ADVERTISING

Advertising creates and designs advertisements. The department works closely with the marketing directors, editors, and publishers of titles to create an advertising plan in order to promote sales of the book. Each advertising plan involves research and negotiation to provide better venues and cost-effective ways to advertise. Advertising department also works closely with graphic designers, print/radio/commercial sales representatives, printing presses, and internal staff to facilitate the run of each advertisement.

AUDIO/VIDEO

The audio department works closely with the publisher and editor of the title to ensure the most appropriate portrayal of the work. This often includes the use of promotional videos for use on websites and other venues by the author.

ART & DESIGN

Graphic designers create a cover and interior design for each title. As these graphic elements hugely impact sales, art departments generally maintain direct contact with the editor, marketing director, and publisher of the title. Daily activities for art department employees can include:

· Securing permissions for artwork
· Managing design workflow and outside freelancer designers
· Attending art and design brainstorming meetings
· Researching photo and art archives to find appropriate graphics

EDITORIAL

An editorial department acquires, negotiates, develops, and edits book projects for publication. Editorial assistants work for the specific editor or editorial group assigned. Daily activities include:

· Preparing acquisitions for transmittal to the production department
· Developing and maintaining relationships with authors, booksellers, and agents
· Participating in editorial, design, and marketing meetings
· Reading and evaluating submissions by writing reader's reports

The editorial department works very closely with all departments, including marketing, creative services (art and design), production, and sales.

Rates

INTERNET DEVELOPMENT

Internet development groups are responsible for maintaining, developing, and producing Internet sites for the publishing house and author, as well as establishing and maintaining relations with online marketing and promotional vendors. Not only do Internet development employees need to stay abreast of the current activities of the publishing house, but they also must communicate and launch these efforts online through current technologies. Internet development departments are responsible for the following daily activities:

· Planning, prioritizing, and implementing new Web initiatives for titles and corporate communications
· Creating and executing online features and special promotions
· Leading management and maintenance of all Web sites
· Consulting with authors in the creation of author Web sites
· Selecting, hiring, and managing freelance staff
· Contracting Web production and design firms
· Aiding in the development of design and coding
· Researching emerging online and Web production technologies

LEGAL CONTRACTS

The legal department ensures the rights of publication for each title by negotiating and drafting contracts with authors and packagers. The legal department works closely with the publisher and executives, as well as the editorial, rights, and design staff.

DocUmeant Publishing will work closely with your attorney or they can provide you with a book publishing attorney in the NYC area to assist you in obtaining any legal documents you may need.

EDITORIAL/LAYOUT

The managing editorial department is responsible for the entire production of a title after acquisition. The department develops in-house procedures for control of the workflow from the manuscript to a finished product. Managing editorial works closely with the editorial and production departments to ensure that the finished book meets projected expectations. Daily functions of the department include:

· Negotiating signed agreements outlining budget and procedures
· Drawing up production schedules
· Reviewing the entire work before going to press
· Hiring and overseeing the work/schedules of freelancers (typesetters, copy editors, proofreaders)
· Proofreading and routing jackets and front matter
· Readying author-reviewed, copyedited manuscripts for setting
· Reviewing/trafficking sample designs
· Transferring author corrections to the work

Rate

1.25 p/pg

Image insertion .95 ea.

Image manipulation (see rates listed at DocUmeantDesigns.com)

MARKETING

The marketing department is responsible for creating, preparing, and establishing marketing strategies and policies for each title by coordinating the efforts of publicity, promotion, advertising, online, and sales. The marketing department is responsible for the following functions:

· Preparing all sales presentation materials: audio recordings, fact sheet collation, and promotions
· Creating and producing additional account-specific presentation materials
· Creating pricing strategies
· Researching and establishing relations with new markets
· Planning and maintaining sales and marketing schedules, including title launch and planning meetings
· Measuring the effectiveness of strategies once completed

PRODUCTION

The production department coordinates the production and manufacturing of each title. Production acts as a liaison between editorial, managing editorial, design, production, and outside vendors to create and distribute the final product. Daily activities for the department include:

· Trafficking of all materials between design and editorial/managing editorial
· Following up on late and/or special schedules
· Estimating of paper quantities and production costs
· Negotiating with suppliers
· Assisting on special projects as necessary

PROMOTION

The promotions department works as a primary liaison with marketing and publicity directors, by creating effective campaigns to encourage the sales force, buyers, and consumers. Promotions departments are responsible for overseeing the creation of all catalogs, point-of-purchase, and promotional/sales materials. Department responsibilities include:

· Managing copywriting, design, and production functions of catalogs and promotion/sales materials
· Reviewing effectiveness of the materials produced in the department · Managing costs and workload by working with sales and marketing to eliminate unnecessary and/or redundant promotional/sales materials
· Preparing for, attending, and issuing reports on monthly meetings that determine page counts and prices, reprint orders and corrections, and the overall publishing plan for every book on the list

PUBLICITY

The publicity department is responsible for promoting each title and author in the media without direct payment to the media communications. They facilitate the publication of each book through mass mailings or pre-published works for review, author tours (radio, television, and public readings/signings), and author and book parties. Daily activities for the department include:

· Scheduling interviews for broadcast and print media
· Briefing and coaching authors for interviews
· Developing media contacts
· Creating and pitching each title to the media through a press release and/or phone call
· Mailing pre-publication materials (galleys and AREs)
· Developing proper angles and pitches to the scheduling of bookstore appearances and special events
· Updating of databases for reviewers and media contacts

PUBLISHER'S OFFICE

The publisher oversees the entire life cycle of a title from acquisition to production, and on to the sales force. The publisher makes executive decisions for all titles within assigned imprints while keeping within cost restraints. The publisher also sponsors book projects, strategies, and initiatives for the company or assigned imprints.

SALES

The sales department is responsible for managing the policies and strategies used to sell each title effectively, both nationally and internationally, by using all available relationships and techniques. Publishing sales departments call upon traditional bookstores, retail accounts, libraries, academic institutions, book clubs, online vendors, and additional special markets. This department has a direct relationship with the financial well being of the company and regularly provides input upon the production of titles to best assure sales. Daily activities include:

· Maintaining contact with customer headquarters to provide the best possible sales coverage
· Establishing promotional plans at the retail accounts and communicating with internal sales management in order to ensure execution at the retail level
· Working with publishing groups on the creation and design of promotional programs
· Managing cooperative advertising with clients, author appearance set-up, and creation of in-store marketing plans
· Aiding with customer shipping, credit, and returns issues
· Developing business plans on an annual basis for each of the assigned accounts

SUBSIDIARY RIGHTS & PERMISSIONS

The subsidiary rights department finds additional sources of profit for a title, including serials, book clubs, and paperback, audio, and e-book rights. The foreign rights department is also responsible for generating income by selling the rights to publish the company's titles in other languages and markets. Daily activities for both include:

· Writing submission letters
· Sending manuscripts, proposals, and books to foreign publishers and agents, audio houses, and paperback publishers
· Coordinating co-productions with other publishers and audio houses
· Working with book clubs and sales for special editions

*Publishing house job descriptions provided by SPANnet - The Definitive Self Publishing Community of which DocUmeant Publishing is a member in good standing.